14_MktgObjectives

‘note to self…brand long-term?’

‘note to self…brand long-term?’

Write a re-minder to you today:

What are my most important Marketing Objectives?

  • Do we ACQUIRE NEW customers?
  • Do we RETAIN current customers?
  • Are we wanting to GENERATE LEADS to support sales?
  • Do we CREATE ‘awareness’ for Long-Term Branding?

Let us not use the option #5 which is to take customers away from competitors. First of all, there is no such thing as competition! There is MORE THAN ENOUGH business to go around! We attract the business with our ENERGY. You DE-CIDE who to attract for business.

Here is to your top Marketing Objectives to your success!

Cheers, Amy           www.YourDailyNugget.com

8_ImageOfDifference

‘your IMAGE of difference’

Does your ‘IMAGE standing out in the marketplace’ matter to you?

Does your ‘NAME coming up when you are not there’ matter to you?

Take a moment of silence and allow yourself to look at your IMAGE as it really is, not as you are. You ask, “What DIFFERENCE does it make?” Well, the DIFFERENCE is your GIFTS ( what you give) you are providing and what GIFTS (what you receive) you receive in return. This is what your IMAGE stands for.

What does your IMAGE stand for?

Peace, Amy            www.YourDailyNugget.com

 

‘a brand is’

‘A brand is…’

  ABrandIs

What does a ‘brand’ mean to you?

YOU decide what your ‘brand’ is. Then, you actively make sure that every piece of marketing material, person, email, and more are consistent with your ‘brand’. What is your ’message’?

Re-member: to make sure your ‘brand’ is consistent & congruent with your MESSAGE!